Q&A: The brawn behind the brands

Betgenius MD Matt Stephenson on the strength of the provider’s deal with Sky Bet as it looks towards the World Cup and possible sports betting expansion in the US

The gambling industry is built on a foundation of commercial deals between operators and suppliers. So, in the perpetually evolving world of technology, third-party services are a lifesaver for small, independent firms finding their feet and looking to grow. But for tier-one operator Sky Betting & Gaming (SB&G) the strategy for success is a combination…

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