Sports betting

Sweet streams: How sports betting can capitalise on the rise of OTT broadcasts

EGR Technology explores the world of streaming in sports betting and where it is headed next with expert insight from senior industry figures

In a world where 20% of TV consumption in the US is via over-the-top (OTT) streaming services and major sports entities, such as the Premier League, float the idea of a direct-to-consumer (D2C) ‘Netflix-style’ product, the onus is on the gambling sector to tap into this consistently growing vertical. While live casino innovations continue to…

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