Removing the stigma of ICOs

Despite egaming having raised over $460m from ICOs, this method of fundraising has developed a shady reputation. However, CashBet has leveraged major marketing opportunities to help improve the perception of token sales

ICO is a term that first came to light in the wake of the blockchain boom a few years ago. Yet although initial coin offerings (ICOs) – the blockchain equivalent of the traditional means of raising capital via an IPO – have had particularly bad press in the past, they are fast becoming an intelligent…

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