Q&A: Game, set, match, rally length? How to transform tennis data as with football

Euro 2020 saw player shots, passes and tackles capture mainstream attention and connect fans even closer to football. Stats Perform assesses why this happened, and how tennis is now also benefiting from data-led transformation

Flutter, Entain and Kambi all highlighted bet builders and same-game multis as key drivers of major growth in their Q2 2021 investor presentations, with the latter attributing 20% of all Euro 2020 operator gross gaming revenue to such bets. That’s an astonishing figure for many reasons, not least football’s existing dominance leading some to think…

Data | Euro 2020 | Football | Sports | Stats Perform | Tennis | Women's Tennis Association