Long read

On the ball: The digital lottery rise

EGR Technology caught up with Chris Hodge, senior manager for digital strategy and planning at Camelot, to discuss its explosive mobile growth

Next year will mark 25 years since the National Lottery first launched in the UK and seven jackpot winners each scooped £800,000 in the inaugural draw watched by a TV audience of 22 million. Hosted by Noel Edmonds, the Camelot-run game ushered in a new era of gambling, much to the chagrin of bookmakers, and…

Camelot | Long read | Lottery | Lottery | National Lottery


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