Long read

Kindred Group on taking the lead

Kindred's top tech execs on driving socially responsible measures and the power of data in boosting customer loyalty

Little defines top-tier Swedish operator Kindred Group better than its keen focus on social responsibility. And in an industry that is swiftly honing in on responsible gambling regulations, Kindred has proudly soared towards the top of the pyramid in this regard. Some may say it’s the operator’s deep-rooted Scandinavian values, but its heavy leaning towards…

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