Insight: mobile personalisation on the rise

Playtech COO Shay Segev discusses how the rise of personalisation is affecting the mobile gambling sector With regulation increasing across Europe, competition between gaming operators is fiercer than ever with every player being fought over. In order to differentiate themselves and to ensure that players remain loyal to certain brands, our industry has had to…

Insight | Mobile | personalisation | Playtech | Shay Segev

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