If you build it, they will come

What approaches are companies taking in developing 'build-a-bet' automated products and what tech challenges await them? EGR Technology takes a closer look

If you quizzed a panel of venerable gambling industry execs for their views on key milestones in the sports betting industry over the past 25 years the majority would probably highlight betting exchanges, the explosion of in-play betting, the transition to mobile and the creation of cash-out and partial cash-out. On reflection, true game-changing developments…

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