How Sky Vegas is reinventing customer loyalty

A look at how Sky Betting & Gaming’s Vegas brand is using its industry-leading real-time data platform to build player loyalty

Player loyalty is a crucial part of providing a player journey, and in an industry as saturated as this can also be a bit of a head scratcher in the ongoing battle between brands’ loyalty programmes. It is said that sports bettors are typically not particularly loyal customers and in the UK many flit between…

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