Graphyte co-founder on bringing Netflix-style hyper personalisation to betting and gaming

Melanie Dayasena-Lowe catches up with Graphyte co-founder Damien Evans on the launch of its new Intelligent Layouts product

Last year ex-Ladbrokes Coral executives Damien Evans and Rob Davis set up their own firm Graphyte to solve the personalisation conundrum in the betting and gaming space. Since launching its Recommend platform back in October 2018, the firm has built on its real-time, cloud-based personalisation platform with the introduction of Intelligent Layouts. The new product…

Damien Evans | Gala Bingo | Graphyte | Interview | Machine learning | Netflix | Personalisation | Platform