Strategy

Go west: Why PointsBet is shifting its US tech focus to Denver, Colorado

US CEO Johnny Aitken talks to EGR Technology about why the firm has set its sights on Colorado to secure fresh tech talent as it expands its North American footprint

Six months since launching its US-facing online sportsbook in New Jersey, Australian listed PointsBet has grown its market share by 3.2ppts to 5.4%. A feat it attributes to its laser-sharp focus on product and what the US customer wants. It is becoming increasingly difficult to ignore movements stateside, particularly as some of Europe’s most well-known…

Australia | Colorado | PointsBet | Strategy | Tech hub | US

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