Friday view: Making the most of messaging

Mark Gibson, business development director at mobile solutions firm mkodo, discusses the latest opportunities in mobile messaging Developing an excellent, market-leading, mobile proposition for your customers to enjoy is one thing, but you’re only taking advantage of half the opportunity if you don’t address acquisition and engagement strategies. Within mobile, using messaging (whether in-app or…

Friday View | Insight | Mark Gibson | Messaging | mkodo | Mobile | Push | Sms | Social Media