Friday view: Get personal

Scollay Petry, VP of strategic services at OtherLevels, gives his six hints for improving personalisation in push messaging Know the player, how recently they played, what they’ve done, how valuable they are to you and whereabouts in the world they are. All this helps create a better picture of that player and how best to…

Friday View | Insight | Otherlevels | personalisation | Push | Scollay Petry