European smartphone market continues to fragment

Research shows resurgence of Motorola and Sony, as well as growth of Huawei, causing fragmentation in Europe’s top five markets to accelerate The fragmentation of Europe’s smartphone market is accelerating as alternative manufacturers grow in popularity, the latest Kantar Worldpanel figures show. According to Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, fragmentation has…

Android | Blackberry | Fragmentation | Huawei | Insight | iOS | Motorola | Smartphone | Sony