End product: Kindred Group's Erik Backlund on switching from sportsbook to CPO

After spending more than a decade heading up Kindred Group’s sportsbook division, Erik Backlund finds himself in a new hotseat. Appointed chief product officer (CPO) in October to replace the outgoing Fredrik Kjell, the former Siemens marketing manager has reached a new zenith after almost 16 years with the Stockholm-listed operator. Stepping up to the…

Erik Backlund | Germany | Interview