DraftKings on harnessing the power of Alexa

Director of strategic partnerships, Adam Barrick, on how the operator's Alexa Skill can boost customer engagement and broaden its reach

Amazon’s Alexa is by no means a new concept, but in the spirit of Steve Jobs and re-inventing the wheel, the online gambling industry has turned another corner in its efforts to increase communication with its consumers. Most recently US-based fantasy sports firm DraftKings turned to Alexa to offer up-to date ports news and player…

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