Analysis: Why Svenska Spel is outsourcing its sportsbook technology

Former lottery monopoly operator looks beyond its in-house capabilities to upgrade and modernise its betting product to continue to compete against some very tech savvy competitors

Sweden’s newly regulated gambling market has become something of a hotbed of debate and frustration of late, and amid the regulatory uncertainty and fight for market share, former monopoly operator Svenska Spel, along with former horseracing monopoly ATG, is dominating. According to figures released in May by the Swedish Tax Authority, Svenska Spel accounted for…

Product | SBTech | Sportsbook | Svenska Spel