Analysis: The business of buying into B2B

From a technology standpoint, where does the value in a B2C operator acquiring a B2B platform lie? And what are these firms looking for in the perfect partner?

There has always been hype around the value of building one’s own platform versus tacking on a third-party technology offering. But as the gaming industry matures at a rapid pace, some operators at a stagnant point in their growth are considering ways to boost their technologies without resigning to a complete overhaul of their platform.…

B2B | DraftKings | M&A | Platform | Proprietary technology | SBTech