Built for purpose: A new dawn for personalisation in sports betting

Former Lads Coral exec Damien Evans explains how new firm Graphyte is making waves with its bespoke personalised recommendation platform

Aiming to solve the gambling industry’s personalisation conundrum is Graphyte, the brainchild of two former Ladbrokes Coral Group (LCG) executives who decided to leave the operator when the merger took place to set up their own business. Ladbrokes Coral’s former director of sports brands analytics Damien Evans and ex-CTO Rob Davis teamed up last year…

AI | Graphyte | Interview | Ladbrokes Coral | personalisation