EGR Virtual and Esports Report 2021
This report provides viewpoints from industry leading firms which reflect on what has been a disruptive year for the sports betting industry.
However, while the onset of the novel coronavirus pandemic and the subsequent cancellation of almost all live sport presented an unprecedented challenge to betting firms worldwide, 2020 has been a banner year for virtual offerings.
For many providers, the pivot to a virtual sports offering has been seamless and the uptake overwhelming. While the popularity of virtuals was on the rise, 2020 will surely be looked back on as an important year for this segment and a year when many providers’ offerings flourished.
Another vertical that has seen impressive growth during the Covid-19 lockdown periods is esports. As operators like GVC start to focus more on the potential of gaming, the use of technology, data and streaming are all effective ways to capture the attention of esports’ typically younger demographic.
- Kiron Interactive