EGR Sports Betting Report 2019
The EGR Sports Betting report 2019 provides timely insight into the key issues on the minds of some of the egaming industry’s most prominent firms.
In a post-PASPA world, everyone has an eye on the US market. The development of gambling in the US market is scrutinised throughout, and the trends, opportunities and future direction within the US is reflected upon.
For companies to get a leading edge with their client base, a personalised approach is becoming more important than ever. AI has proven helpful in giving users a more personalised experience, however deep learning is now coming to the fore, helping to provide greater insights and more probabilistic recommendations for punters than ever before.
With the development of mobile gambling in recent years, Latam and Africa have become key emerging markets in the gambling world, not least for the high volume of bets made on football throughout the African continent each day. The potential treasure trove in each of these markets is highlighted, and consideration is also given to the current challenges and kinks that still need ironing out within these nascent markets.
Elsewhere in the report, the social net-positive effects of responsible gambling are assessed.
In sum, this report covers all the most important trends and developments which our readers should take heed of in 2019 and beyond.
Ross Law, report editor