Why retail lotteries shouldn't fear online

Jason Lisiecki, details how a collaborative approach between online and retail can help allay the fears of cannibalization for lotteries

The North American lottery market continues to grow at a pace, with more states launching online and mobile lottery games for the first time. However, with efforts understandably being directed towards online right now, it has left some within the lottery industry to question whether this channel is actually leading to a negative impact on…

Instant Win Gaming | Jason Lisiecki | Lottery