What do US players really want?

David Stoveld, COO at EveryMatrix’s Armadillo Studios, surveys the US landscape and explains that games that slot into the unique North American culture will see the greatest success

Legend has it that around 300,000 people sought to make their fortunes in the California gold rush, arriving by sea and land to stake their claims. Yet for the majority in the surge westward, dreams of vast wealth bit the dust and alternative ways of earning a living ultimately had to be found instead. Online…

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