US operators flex their free-to-play muscles  

Paddy McDermott, SportCaller’s performance director, assesses the evolving landscape stateside where Fox Bet’s recent free-to-play success has raised the bar for a well-aligned F2P strategy

Nearly 17 months on from PASPA’s landmark repeal, only five US states are currently offering both physical and online sportsbooks – and two of those have only launched in recent months. Given that New Jersey has been the location in which online has prospered, this has allowed the existing DFS suppliers to steal quite a…

FanDuel | Fox Bet | Free-to-play | Paddy McDermott | Product | SportCaller | TVG