The evolution of instant-win games

Rhydian Fisher, CEO of IWG, analyzes emerging trends from within the instant-win games market and highlights future growth

The online lottery landscape continues to expand with more launches on the horizon, and digital instant-win games will still be a major driver to attract and retain customers. Players appreciate the casual-style game format that delivers interactive fun, along with the added chance of winning prizes. With instant-win games a prominent product for lotteries, it…

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