Sports betting

Super Bowl LIV in numbers

Amelco trading analytics manager Bob Craddock on what operators can learn from the Super Bowl's key betting behaviors

With an audience of one hundred million, America’s biggest sporting event certainly attracts its fair share of viewers. The numbers speak for themselves; the most watched Super Bowl in history was the 2015 clash between the New England Patriots and the Seattle Seahawks, which drew a viewership of 114.4 million, with this year’s viewing numbers…

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