Marketing

Promoted feature: How operators can score big with marketing and tech during March Madness

Geoffrey Smorong, director of client services at Paysafe’s Income Access, charts the US sports betting potential as ‘March Madness’ approaches

Each spring, legions of fans gather around to watch and wager on the National Collegiate Athletic Association (NCAA) Division I men's basketball championship tournament, dubbed ‘March Madness’ by American sportscaster Brent Musburger. As of February 2020, 21 US states have legalized sports betting an increase from 2019 that points to a wider consumer pool. According…

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