Why Barstool Sports is a winning brand that breeds loyalty

Barbara DeMarco, governmental affairs consultant with Porzio Governmental Affairs, looks at how an effective social media strategy can breed sports betting loyalty

Recently, I went to pick up my 28-year-old son in Philadelphia. He asked to go to Angelo’s in South Philly for a cheesesteak and pizza. I asked: “Why Angelo’s?” He replied: “My favorite Barstool personality said it is the best cheesesteak and pizza in Philly.” When we got there, the place was mobbed. Everyone in…

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