Online casinos and the missed opportunity

Tero Päivärinta, head of accounts at Mr Gamble, says that US online casino brands are not leveraging the potential of affiliates as a cost-effective player acquisition channel

Online casino affiliates are hugely excited about the US market as additional states legalize and regulate online gambling and open the licensing process for us to enter the fray. There has been something of a gold rush in New Jersey where affiliates have been fighting hard to get their applications complete and approved ahead of…

Acquisition | Affiliates | Casino | Marketing | Mr Gamble | Online casino