Millennials have grown up predicting player performance not team performance

Adam Wexler, CEO of Performance Predictions, warns sportsbook operators they need to offer more than just moneylines and totals

Considering legal sports betting has not been a part of American culture for the majority of the country, fantasy sports has largely filled the void. According to Ipsos research, the domestic fantasy sports market has grown from 500,000 people in 1988 to a staggering 53.5 million in 2017. Millennials have grown up right alongside the…

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