Sports betting

How sports gambling companies are handling the dreaded summer sports lull

Jason Ziernicki, head of audience, US sports at XLMedia, explores how sports betting operators are keeping customers engaged during the quieter summer months

There’s little question the sports betting industry thrives during football season and carries the significant momentum through March Madness. This year, the industry benefited from delayed NBA and NHL post-season schedules, which created a steady flow of sports action into July. Paired with daily MLB slates, online sportsbooks were able to both maintain and grow…

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