Sports betting

2020 technologies to support betting growth

PwC MD Mike Keenan considers how sports betting will likely impact the bourgeoning sports sector in the US and what new technologies might propel sportsbooks even further

The North American sports market is primed for growth. With changes around fans’ viewership habits and TV ratings, as well as the addition of widespread, legalized sports gambling in the US, PwC looked at the overall market in our 2019 Sports Outlook report. We projected the sports market in North America will grow from $71.1bn…

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