Sports betting

Why free-to-play games are the single most underrated customer acquisition tool in the US sports betting market

SharpLink Gaming’s president and CEO Rob Phythian explores why free-to-play games are the true unsung hero of sports betting user acquisition strategies

The sports betting market arms race is no secret. Companies and sportsbooks are spending hundreds of millions of dollars on general banner ads, providing massive bet boosts and free promotions (i.e. spend $100 to get $100) to obtain users. While these bet boosts and promotions are attention grabbing, they are also only single-use efforts designed…

Acquisition | Data | Engagement | Free-to-play | Marketing | SharpLink Gaming | Sports betting

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