Five years on: Affiliate marketing and the US market’s evolution

Sarah Robertson, head of business development at Paysafe’s Income Access, analyzes the role of affiliate marketing in the development of the US market

2018 marks the fifth anniversary since New Jersey and Nevada regulated real-money eGaming. The online casino and poker verticals have generated over $790 million in New Jersey alone, according to the Division of Gaming Enforcement (DGE). Affiliate marketing has played a vital role in supporting the evolution of the US eGaming market as well as…

Affiliate | Marketing