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Balancing act: Why finding the right price is so hard

KamaGames looks at the opportunities with free-to-play games and the pitfalls to be aware of with micro-transactions

Words by Sam Forrest, director of global communications and content Perfectly calibrating prices is a fine art. Depending on the type of game being built, and the specific game mechanics, some games would only be financially sustainable on a paid model, while others would be better off offering the app for free, while incentivising their…

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