Technology
As gambling goes digital, how will it bridge the experience gap?
The US is seeing a rush of online gambling and sports betting legalization. But as audiences start to explore digital brands in the space, are apps the only way to build loyalty?
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When you really think about it, the gambling experience has been largely defined by its restrictions. Traditionally, legal betting only happened at specific locations – casinos, race tracks and OTBs – in the states that allowed it. States had been reluctant to legalize it since, with the exception of a few upscale locales, many of…
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