Technology

As gambling goes digital, how will it bridge the experience gap?

The US is seeing a rush of online gambling and sports betting legalization. But as audiences start to explore digital brands in the space, are apps the only way to build loyalty?

When you really think about it, the gambling experience has been largely defined by its restrictions. Traditionally, legal betting only happened at specific locations – casinos, race tracks and OTBs – in the states that allowed it. States had been reluctant to legalize it since, with the exception of a few upscale locales, many of…

Apps | Betting | Casino | Digital | Engagement | Loyalty | Soho Experiential | Technology

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