Four pillars for betting success

Former DraftKings heads of sportsbook and industry consultant Sean Hurley offers up his advice for how to win over the American bettor

Since the first online sports betting operation post-PASPA went live in New Jersey back in August 2018, we have seen a wide range of products and brands launch in varying capacities. A key takeaway from the last 12 months, and the initial launches we’ve seen, is that not one business had everything ready to go…

DraftKings | FanDuel | Sports betting | Strategy