WynnBET expands into five new states following rebrand
Operator to enter Indiana, Iowa, Nevada, and Massachusetts as part of BetBull-supported expansion
Wynn Resorts has secured market access in Indiana, Iowa, Nevada, and Massachusetts shortly after rebranding its sports betting app from Wynn Sports to WynnBET.
The product is also set to launch in Michigan once the state launches betting in the coming weeks. It is currently in operation in New Jersey and Colorado.
Having just secured a market-access deal with Elite Casino Resorts in Iowa, the operator is also in the process of applying for a betting license in both Tennessee and Virginia.
In November, Wynn acquired UK social betting platform BetBull for $80m to diversify its mobile betting offering and fuel expansion in the US.
A statement by the operator said the product was now “built on a foundation of highly social sports betting technology and one-of-a-kind experiences.”
The pair have been strategic partners in the US since October 2018, when Wynn acquired a 22.5% stake in the start-up.
The new JV will be owned 71% by Wynn and 29% by BetBull’s former shareholders, with BetBull being absorbed into a new company called Wynn Interactive.