William Hill US secures Income Access affiliate partnership

The US operator hopes to make “strong and lasting partnerships” with affiliates through latest tracking integration

William Hill US has struck a partnership with Paysafe Group to integrate the Income Access tracking and reporting solution for affiliate partners.

The launch of the new-look platform will offer affiliates the opportunity to launch campaigns for William Hill US, which currently operates more than 100 sportsbooks in the market.

William Hill US CMO Sharon Otterman said: “Partnering with Income Access will open William Hill’s doors for a brand-new affiliate programme in the US.

“By offering our affiliate partners this platform, we aim to make strong and lasting partnerships.”

Ladbrokes Coral and The Stars Group (TSG) have also relaunched their affiliate programmes with Income Access this year.

Tara Wilson, SVP and general manager at Income Access, added: “We are delighted to partner with a company that possesses the industry experience and reputation of William Hill.

“The launch of its affiliate program in New Jersey will offer partners a way to expand their presence in an exciting market.”

Read EGR North America’s recent long read on how the US affiliate market is shaping up here.

Affiliate marketing | Income Access | Marketing | Paysafe | Sharon Otterman | Tara Wilson | William Hill | William Hill US