Sports betting

William Hill gains access to 23 million US customers with Eldorado deal

Hills becomes exclusive sportsbook supplier for US casino chain in return for equity in William Hill plc and US

William Hill has inked a major new partnership with US casino operator Eldorado, providing the UK sportsbook operator with access to some 23 million new customers. Under the terms of the agreement, Hills becomes Eldorado’s exclusive supplier of digital and land-based sports betting services as well as online gaming. The deal gives Hills access to…

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