Sports betting

William Hill expands US foothold with co-exclusive Caesars/ESPN deal

DraftKings also nets co-exclusive tie-up with ESPN including DFS partnership

William Hill US has signed a co-exclusive multi-year digital media deal via its US sportsbook partner Caesars Entertainment with broadcaster ESPN. The deal will see ESPN media sites link to Hills’ sports betting app and display odds derived from the operator’s sportsbook. DraftKings also signed a co-exclusivity deal with ESPN that will see it become…

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