Strategy

William Hill cools Caesars merger talk amid media speculation

London-listed operator sews up CG Technology acquisition and quells online gaming tie-up rumors

William Hill has moved to supress suggestions it is nearing a multi-billion-pound merger of its US online gaming portfolio with US sportsbook partner Caesars Entertainment. The move comes after Bloomberg claimed Hills was in discussions with the US casino and hotel resort operator over a combination deal which, if realised, could generate an extra $700m…

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