Marketing

Washington Capitals and Caesars announce first NHL jersey sponsorship deal

Caps to feature Caesars Sportsbook patch on home jerseys beginning with 2022-23 season

The Washington Capitals are the first NHL team with a jersey sponsorship, announcing on September 24 a partnership with Caesars Entertainment that will see the team feature a Caesars Sportsbook patch on their home jerseys beginning with the 2022-23 season. The multi-year partnership comes approximately a month after the NHL’s board of governors approved advertising…

Caesars | Marketing | NHL | Sponsorship | Sports betting | Strategy

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