VSiN clinches sports betting content distribution deal with Mid-Atlantic Sports Network
DraftKings-owned media subsidiary gains access to 17 new markets across seven states
DraftKings media subsidiary VSiN has agreed a sports betting content distribution deal with the Mid-Atlantic Sports Network (MASN).
Under the terms of the deal, VSiN real-time sports betting news and analysis will feature across all MASN subsidiaries, with VSiN shows Follow the Money and The Lombardi Line being added to existing MASN line-ups.
MASN, which serves as the exclusive TV supplier to the Baltimore Orioles and Washington Nationals, provides content which is broadcast by more than 20 cable, satellite, and digital channels across 17 markets and seven states.
MASN content is viewed by more than 75 million Americans in states including Delaware, Maryland, North Carolina, Pennsylvania, Virginia, Washington DC, and West Virginia.
MASN is also televised nationally via satellite provider DirecTV.
VSiN founder and CEO Brian Musburger welcomed the new partnership, citing the presence of regulated sports betting in many of MASN’s key operational markets.
“VSiN’s content deal with MASN provides an amazing opportunity to not only expand our distribution footprint but also to connect with a growing sports betting audience,” Musburger explained.
“With the football season in full swing and hockey and basketball seasons getting started, we’re thrilled to provide the mid-Atlantic region with the insights and analysis they can use to make more informed wagering decisions as legalized sports betting continues to take off across the country,” he added.
DraftKings snapped up VSiN in March, ostensibly to build out its content capabilities and tap into the broadcaster’s extensive online audience.
The platform produces up to 18 hours of daily live sports betting analysis, while also maintaining a 24/7 live stream. It enjoys full editorial independence from the main DraftKings business.
Its content is accessible via multiple TV, radio, digital networks, and streaming platforms, including Comcast Xfinity, Sling TV, fuboTV, Rogers’ Sportsnet, MSG Networks, NESN, AT&T Pittsburgh, Marquee Sports Network, iHeartRadio, and TuneIn.