Victor Cruz links up with Prophet Exchange as strategic partner
Former Super Bowl winner to serve as advisor to peer-to-peer sports betting exchange
Longtime Giants star Victor Cruz has linked up with Prophet Exchange, joining forces with the peer-to-peer (P2P) sports betting exchange as a strategic partner and advisor.
Prophet Exchange allows users to create bets and set prices for others to wager on, as well as make bets on P2P markets already available. Its goal is to create a marketplace featuring the best odds available for straight bets while ensuring no one is limited. The New Jersey-based company is currently in a pre-registration phase as it looks to raise its profile.
Cruz has strong roots in New Jersey, having grown up in the Garden State before spending six seasons as a wide receiver for the Giants from 2010-2016.
“Prophet Exchange [is] building something unique, non-predatory, and customer-focused, which is ultimately why I believe it will be a true game-changer in a market where transformation is long overdue,” said Cruz. “I’m looking forward to helping Prophet Exchange build trust and grow with my local NJ sports fans, giving them a chance to engage with their favorite teams and players in a truly unique way.”
Prophet Exchange will look to leverage Cruz’s stature as part of its brand-building efforts, featuring the former Super Bowl winner in marketing programs while deploying him as a spokesperson for the brand.
“Victor is a player who every football fan knows,” said Prophet Exchange CEO and co-founder Dean Sisun. “He’s a Super Bowl winner, a legend of the game, and he’s New Jersey born and bred, so we couldn’t be happier to bring him onto the Prophet Exchange team, especially at such an exciting time in the development and rollout of our exchange.”
As part of its pre-registration launch, Prophet Exchange is in the midst of a crowd-funded consumer campaign called ‘Exchange The Love,’ whereby early adopters of the platform will receive a deposit match bonus that increases by $25 for each 500 new registrations.
Prophet Exchange, which is licensed in New Jersey and Indiana through a partnership with Caesars Entertainment, is slated to launch in New Jersey by the end of 2021.