Unibet strikes partnership with NHL's New Jersey Devils
Bettors will have access to unique promotions and hospitality at the NHL team’s Prudential Center stadium
Kindred’s Unibet brand has struck a multi-year deal with the NHL’s New Jersey Devils, with NHL hall-of-famer Martin Brodeur named as a brand ambassador for the operator.
Unibet branding, which went live in New Jersey last week, will be featured within the team’s Prudential Center home stadium and online.
Bettors will also be able to experience unique promotions and in-venue hospitality.
Executive VP of business development for the New Jersey Devils, Martin Brodeur said the app would offer Devils fans a new way to engage with the sport.
Head of US marketing at Unibet, Arnas Janickas said: “Together with the Devils and the Prudential Center, Unibet players will enjoy a greater entertainment and hospitality experience, and now with our newly launched sportsbook in New Jersey we anticipate a long and successful partnership with the Devils.”
Adam Davis, CRO for Prudential Center-owner, Harris Blitzer Sports & Entertainment said: “We look forward to connecting this esteemed international sportsbook with the passionate fans of New Jersey, providing one more avenue through which Devils fans can engage and with the most exciting team in the NHL this year.
“Unibet’s selection of Devil’s legend Martin Brodeur as their ambassador, is an indication of their marketing savvy, comprehensive awareness of the New Jersey sports market and desire to activate in a differentiated way,” Davis said.
In Europe, Kindred has a brand ambassador deal with New York Rangers goalkeeper Henrik Lundqvist, who is the face of the firm’s responsible gambling campaign in Sweden.