Unibet strikes NBA betting partnership
Kindred Group seals an agreement to offer authorised NBA wagering in the US
Kindred Group has boosted its US presence by becoming an authorised betting and gaming operator of the National Basketball Association (NBA).
As part of the agreement, Kindred’s flagship Unibet brand will have access to the NBA’s official US data throughout the season, both online and via mobile platforms.
The partnership will also see the NBA and Unibet work together on how best to strengthen and protect the integrity of the sport.
“We are very proud to partner with the NBA,” said Kindred US SVP Manuel Stan.
“This agreement will add to the first-class gaming experience that our customers already have. By accessing the NBA’s official data, the customer experience will be further enhanced.
“Kindred shares the NBA’s view of a regulated and sustainable gaming market, making this partnership a perfect combination,” he added.
The operator struck an NFL sponsorship deal with the Philadelphia Eagles last month.