Marketing

Unibet strikes first US motorsports partnership with NASCAR team

Sports betting operator to sponsor Stewart-Haas Racing and driver Kevin Harvick for upcoming races

Unibet, a subsidiary of European online gambling operator Kindred Group, has struck its first US motorsports sponsorship deal, partnering with NASCAR’s Stewart-Haas Racing and driver Kevin Harvick for the upcoming NASCAR Xfinity Series and NASCAR Cup Series races. As part of the agreement, Unibet will debut as the primary sponsor for Harvick and the No.…

Kindred Group | Marketing | NASCAR | Sponsorship | Unibet

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