Unibet lands Pittsburgh Steelers partnership

Unibet has expanded its marketing presence in the US after putting pen to paper on a new NFL partnership.

The Kindred Group-owned brand has teamed up with the NFL’s Pittsburgh Steelers in a deal that promises to “enhance the Steelers’ fan experience both at home and in the stadium”.

As part of the deal, Unibet will launch a new Tailgate Zone outside of the stadium where fans can engage with the franchise’s legends on gamedays.

Unibet will also develop a unique, a Steelers-themed casino title which will launch exclusively on the Unibet app in Pennsylvania later in the year.

Additionally, the pair will collaborate on digital content creation across social media, as well as hosting fan sweepstakes.

Unibet and the Steelers will also work together to support the local community.

Manuel Stan, SVP of Kindred Group US, said: “We are excited to partner up with one of the most beloved professional sports franchises. This is an exciting step in Western Pennsylvania for us.

“With this partnership we will continue to grow our share of voice in Pennsylvania, strengthen our connection to local fans and support future launches in neighbouring states,” he added.

Whilst Kindred is currently live in New Jersey, Pennsylvania, Indiana and Virginia, the Swedish operator has secured conditional access in up to 12 states and had plans to be up and running in six states by the end of the year.