Underdog ploughs undisclosed investment into RG startup
Operator pledges capital to idPair to support growth mission as firm promises access to mentors and investors as part of relationship
Underdog has announced an undisclosed investment in responsible gaming data analytics firm idPair.
The capital injection, which was facilitated via Underdog’s responsible gaming innovation fund GuardDog, will support the firm on its next stage of growth.
In addition to securing the investment, idPair will also gain access to “top advisors, mentors, and investors”.
The supplier will also be prioritized for integration into Underdog’s product offerings.
New Jersey-based idPair was founded in 2022 and aims to detect high-risk gambling behaviors and trends in customers.
The proprietary tech allows the firm to identify markers of harm to allow for early intervention to mitigate risks to consumers.
The group has also partner with several universities to support the study of anonymized transactional data.
Adam Warrington, Underdog VP of responsible gaming, said: “Most users play with more than one operator for their gaming activity. The opportunity we see with idPair is the ability to connect people and their play, and use those insights to inform enhanced responsible gaming initiatives.
“Operators can only focus on their individual platforms. We believe that the ability to partner with regulators using idPair’s technology will create opportunities for partnerships that advance safer play,” he added.
Jonathan Aiwazian, idPair CEO, commented: “By leveraging [Underdog’s] vast network and data, we can accelerate our mission to drive collaborative information-sharing among operators and regulators, ultimately fostering a safer and more sustainable environment for all.
“Together, we look forward to making significant leaps in consumer protection and industry innovation.”